Bluetooth Low Energy (BLE) beacons have revolutionized the way we interact with our surroundings, seamlessly blending the digital and physical worlds. These tiny, energy-efficient devices emit radio signals to communicate with nearby smartphones, enabling location-based services and personalized experiences. A significant advancement from traditional Bluetooth, BLE beacons prioritize power efficiency, making them ideal for long-term deployments in various applications.
At the core of Bluetooth LE beacons is the concept of proximity-based communication. These beacons continuously transmit packets of information containing a unique identifier, allowing compatible devices to detect and interpret the signal. This capability opens up a myriad of possibilities across industries, from retail and hospitality to healthcare and logistics. One of the most popular uses is in retail

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