The first episode of the series introduces us to Edward Bernuys, Sigmund Freud's American nephew, and his groundbreaking ideas on population control.

Episode two looks into the theories of Edward Bernuys and Anna Freud, and how different organizations, CIA and corporate America included, applied them to society.

Part three addresses how the concepts established by Bernuys were re-assessed during the 1960s, and led to the creation of the "Me" generation in the USA.

The final chapter explains how contemporary politicians on both sides of the Atlantic adopted and applied the ideas and techniques studied in this series.